Reputational crisis in your company: How to act decisively.
A company' s reputation is one of its most valuable intangible assets and, in the digital era, it can be quickly compromised. Knowing how to distinguish a setback from a true reputational crisis is crucial for business continuity and viability. When the trust of key stakeholders diminishes, negative conversation escalates in the media and social networks, directly impacting the bottom line and questioning the company's values and ethics, it is time to act decisively.
A clear example of how the loss of trust can be a missile against any project, whether political or business, can be seen in situations where credibility crumbles, demanding transparent and proactive management.