The risks of neglecting employer branding and its impact on talent attraction and retention
A recent LinkedIn survey by Servitalent reveals a concerning reality: 45% of respondents say their company does not prioritize investment in employer branding, while 23% admit that although some efforts exist, there is still significant room for improvement.
At a time when attracting and retaining talent has become one of the biggest challenges for companies, can they really afford to keep ignoring the impact of their employer brand?