Executive Space

A recent LinkedIn survey by Servitalent reveals a concerning reality: 45% of respondents say their company does not prioritize investment in employer branding, while 23% admit that although some efforts exist, there is still significant room for improvement.

At a time when attracting and retaining talent has become one of the biggest challenges for companies, can they really afford to keep ignoring the impact of their employer brand?

Executive search, also known as headhunting or executive recruitment, is a specialized HR service focused on identifying, evaluating, and hiring top-level professionals for strategic leadership positions. Unlike traditional recruitment, this proactive process doesn’t rely on job ads, but instead seeks out candidates who, even if they are not actively looking for a job, could bring exceptional value to the organization.

There’s no doubt: strong employer brands attract and retain top talent. Companies that strategically manage their employer brand not only dominate markets but also attract and retain the best professionals. A strong brand is much more than a commercial asset — it’s a symbol of trust, quality, and prestige that acts as a powerful talent magnet.

At Servitalent, we are celebrating a major achievement. The prestigious economic newspaper Expansión has included us in its list of the Top 40 headhunting firms nationwide. This recognition not only reflects our hard work and commitment over more than 10 years but also highlights our ability to deliver high-quality executive talent search services.

Employer branding has become an essential tool for attracting, retaining, and motivating the right talent within any organization. However, not all companies succeed in implementing an effective strategy. In this article, we explore the most common pitfalls to avoid in ensuring that your employer branding strategy creates a positive and lasting impact.

Shrinkflation is a term that has gained significant relevance in recent times. It refers to the practice of reducing the size or quantity of a product without changing its price, a strategy companies use to cope with rising costs without consumers easily noticing. However, with a bit of creative license, this concept isn’t limited to consumer products; it can also be applied, with serious consequences, to organizational structures.

When a company reduces its investment in executive talent, expecting the same results with fewer resources, it faces a corporate version of shrinkflation. This approach involves diminishing the strategic and operational capabilities of its leaders without an immediate visible adjustment, but with long-term effects that are strongly felt.