Executive Space

Your place to talk about executive talent management and all that it entails.

Posts by:

Eva Silva Hermo

10 common Employer Branding mistakes your company should avoid

Employer branding has become an essential tool for attracting, retaining, and motivating the right talent within any organization. However, not all companies succeed in implementing an effective strategy. In this article, we explore the most common pitfalls to avoid in ensuring that your employer branding strategy creates a positive and lasting impact.

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Shrinkflation and executives: the danger of "saving" on leadership capability

Shrinkflation is a term that has gained significant relevance in recent times. It refers to the practice of reducing the size or quantity of a product without changing its price, a strategy companies use to cope with rising costs without consumers easily noticing. However, with a bit of creative license, this concept isn’t limited to consumer products; it can also be applied, with serious consequences, to organizational structures.

When a company reduces its investment in executive talent, expecting the same results with fewer resources, it faces a corporate version of shrinkflation. This approach involves diminishing the strategic and operational capabilities of its leaders without an immediate visible adjustment, but with long-term effects that are strongly felt.

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