Summer, a challenge at the commercial level?
August is a vacation month for most employees. Both internally and externally, it becomes a challenge to organize business meetings. Attracting the attention of the companies in which we are interested without receiving the typical "we'll talk to you during September" is complicated at this time of the year, but balancing your schedule with the vacations of our sales team is a challenge. Sometimes it even ends up being a "wasted" effort, as we have seen first-hand that, at this time of the year, non-attendance at business meetings has been significantly higher than during the rest of the year.
