How Smart Working drives productivity and attracts top talent

In recent times, we are constantly exposed to new trends and terms that promise to transform the way we work. However, only a few of these innovations manage to become part of the "basic vocabulary" of companies, and among them, smart working stands out.

Smart working is based on two essential pillars: flexibility and the advanced use of technology. These elements, highly valued today, allow organizations to enhance employee well-being, which in turn leads to greater efficiency and productivity. This approach not only optimizes the human aspect of companies but also boosts their competitiveness in an increasingly demanding environment.

Advantages and disadvantages of smart working for companies

Through this innovative human resources strategy, companies enjoy multiple benefits. Flexibility, both in terms of hours and location, allows employees to better manage their time and work from anywhere with internet access. Simultaneously, current technologies facilitate smooth communication and asynchronous task management, which are crucial for the success of this model.

However, smart working also presents challenges that companies must address, such as the difficulty of managing a non-traditional work environment and ensuring that productivity is not compromised. The key lies in a purpose-driven business strategy, supported by a professional team that meets deadlines and maintains constant communication.

Challenges of smart working

The implementation of smart working comes with certain risks. Among them, the need for the right technology stands out, but perhaps more importantly, the trust in employees to operate effectively under this model. However, many large corporations like Google, Microsoft, and AXA have successfully adopted this work system, demonstrating its benefits.

Smart working as a tool for employer branding

Smart working also significantly contributes to corporate employer branding, becoming a powerful strategy for attracting and retaining talent, especially among highly skilled workers. These professionals, who are increasingly in demand, seek work environments that allow them to fully develop their potential and highly value the trust that companies place in them.

Smart working is gaining increasing acceptance, driven by globalization and the need to attract talent from anywhere in the world. As companies expand into new horizons, they find this model to be an effective solution for attracting and retaining top professionals, regardless of their geographical location.

At Servitalent, we understand that the key to the success of this transformation lies in having the right resources and talent. Our recruitment and selection services are designed to help your company bring in the most skilled professionals, capable of adapting to innovative work models like smart working.

Contact us and discover how we can help you lead the change!