There’s no doubt: strong employer brands attract and retain top talent. Companies that strategically manage their employer brand not only dominate markets but also attract and retain the best professionals. A strong brand is much more than a commercial asset — it’s a symbol of trust, quality, and prestige that acts as a powerful talent magnet.
The Spanish Forum of Leading Brands (Foro de Marcas Renombradas Españolas - FMRE) highlights in its report, “The Social Footprint in Spanish Companies”, how established brands lead the way in creating stable, high-quality jobs:
These figures demonstrate how a strong employer brand helps create attractive work environments where employees are recognized as strategic assets.
FMRE companies understand that talent retention goes far beyond paychecks. What’s their secret?
Continuous training: They invest an average of 19.5 training hours per employee each year — 44% more than the national average.
Work-life balance: 29.5% of employees benefit from remote work and flexible arrangements, almost double the national average.
Low turnover: Voluntary turnover stands at just 4.4%, significantly below the national average of 17%.
Creating an environment where professionals can grow and develop is key to building long-term loyalty.
Top brands don’t just invest in talent — they also actively promote diversity and inclusion, further enhancing their attractiveness as employers:
This commitment not only enhances corporate reputation, but also drives innovation and performance.
At Servitalent, we strongly believe in the power of a strong employer brand when it comes to attracting and retaining executive talent. With over 10 years of experience, we have earned the trust of many companies within the Spanish Forum of Leading Brands — organizations known for their high standards and excellence in talent selection.
Our executive search services align with this reality: connecting the best brands with the right leaders who share their values and vision for the future. Because ultimately, a strong brand doesn’t just conquer markets — it also wins over people.